Social Media Tools in E-Commerce Essay

Social Media Tools in E-Commerce

COMM 470
July 16, 2012























Social Media Tools in E-Commerce

      With the rapidly changing culture of technology comes the need to plan strategically and transform quickly using the most effective social media tools in e-commerce available.   Social media tools are an effective way to communicate and engage with consumers and potential customers.   Launching an e-commerce unit requires thoughtful planning, and companies must analyze and address ethical issues involved with various social media.   Successful entrepreneurs outline a strategy for achieving objectives in a business plan that serve as roadmap, allowing the business to plan ahead and anticipate detours.   In this report, Team A addresses issues involved with an e-commerce business startup.
New Social Media Tools
      New social media tools are the key to connecting with consumers over the Internet.   With technology and social media tools evolving at the speed of light, companies need to understand what tools are available and how those tools can help build profits and improve reputation.   Using specific marketing slogans, ideas, and concepts, companies can attract buyers’ attention. Numerous social media networking tools are available with rapidly expanding market.
      Social networks such as Facebook, LinkedIn, and My Space are taking the place of face-to-face meetings and social interaction.   These social networks are experiencing phenomenal growth and are an excellent place for businesses to connect with consumers.   What started out as a social network has transformed into a valuable marketing tool.   Advertisements on these networks can target millions of customers.
      E-mail and newsletters are social media publishing tools that have exploded offering the ability to advertise with consumers at a massive capacity.   Consumers possess the ability to access e-mail from their phones, laptops, or iPods, all over the...