Mcbride Marketing Essay

McBride Marketing
McBride Marketing Paper
Kenneth Gilbert
Marcia Reid
BSA/310
2










McBride Marketing 2
McBride Financial Services has set a goal to be the premiere mortgage service provider covering a five state area that includes North Dakota, South Dakota, Montana, Wyoming and Idaho, with the headquarters located in Boise Idaho. They plan to have all five locations up and running and showing profits within the first six months accomplishing these goals with the most recent technology available to them. In order for this goal to be attainable McBride Financial will need to implement a marketing research plan that will better determine the best avenues to approach in the area of marketing their services The first step in the process is to determine the information needed to effectively evaluate the market and the type of market available within the five state area. This would include determining the demographic of the area basically finding out who lives in these states in regards to mortgage needs, what types of service are needed to effectively solve each individual¶s mortgage needs. And set a baseline or template if you will that includes the different scenarios that could arise commonly between the five states. All of this information will be used later to develop a tailored marketing strategy based on the needs of the target market
Secondly to accomplish the tasks in the first step an outside agency to perform the research would need to be contracted to collect the information as a third party not affiliated with McBride Financial Services so as not to taint the data with biased opinions. The data will be gathered using several methods such as public records, individual mailers and phone surveys. Once all of the data is collected it will be turned over to a team that will analyze and interpret it into usable information to present to the marketing team who will a marketing plan that will render the marketing most...