Marketing Project Part 2 Essay

Sales & Marketing Management CA 2 – Group Project (20%) ________________________________________________________________ Group Project • • • • • • Form groups of no more than 5 students to work on this project. A list of products and customer groups, is given on the next page. Discuss among your group members which product your group will choose. No two groups can do the same product. Choice is on a first-come-first-serve basis. Register your product with your lecturer by Lesson 2

Report Component 1. Research and briefly explain about this customer group you have selected. 2. Research and showcase your knowledge of your chosen product. 3. Explain how you intend to sell your product to this customer group. 4. Presentation materials

Your report should be type-written and 1.5-spaced in 11-point (Arial or Times) font. You must produce a picture/visual of your chosen product to accompany the report. It must not exceed 1500 words (not inclusive of the presentation materials) This report is due on 11/6/2012, 1159AM.

Presentation Component 1. Each group is given 20 minutes to make the sales presentation to the chosen customer group. A 10-mark penalty will be imposed for exceeding the time limit. 2. Every member in the team must present his/her part. Absentees without a valid reason will be given a zero grade. Presentations are scheduled for Lessons 11 and 12. Each group will be allotted a slot to present.

Products 1 Photocopy machines 2 2-liter cars 3 Laptops 4 Mattress 5 Coffee powder 6 Overhead projectors 7 Flour 8 Air-conditioning 9 Toiletries 10 Milk

Customer Group Great Eastern Life Insurance Hertz Car Rental Citibank Fragrance Hotel Group Kopitiam Food Courts School of the Arts Breadtalk City Developments Banyan Tree Resorts Learning Vision Childcare

Group Project Peer Evaluation All students are expected to contribute toward this project. Any student found “guilty of free-riding” will be penalized by 10%, according to how he/she is marked down in...