Brazil Country Risk Analysis Essay

We intend to infiltrate the Brazilian market by opening up a large furniture store in Rio de Janeiro. We plan to capitalize on the middle class market located there & reap the benefits of the numerous people coming to Rio for the Olympics in 2016. We will coordinate with the Olympics by obtaining exclusive contracts from the contractors coming to Rio. The store name will be Brazilian Furniture Mart or BFM for short. We will target the middle class market by offering quality furniture at low prices. We will have an array of product lines from the bare minimum to the high-end furniture will all the bells and whistles.   We want to become the standard in home and corporate furniture not just in Rio, but in all of Brazil.

Needs Assement:

The people of Brazil need a major furniture retailer. Currently, all they have are the upscale boutique stores that offer European décor, the small family owned specialty furniture shops with just the basics, and the companies that use cheap material to mass-produce products. The growing middle class would benefit from more options and a larger selection of furniture for home and corporate housing.   Brazil is lacking in a large corporate owned furniture store and yet there is a need and want for such a place. They currently do not have the selection, style, prices, or available pieces for such a market housed in Rio de Janerio.

Meeting a need:

Our product meets the need of the large middle class of Brazil, but more specifically Rio because this large market has more spending power then most of their population just a generation ago. Furthermore, with the 2016 Summer Olympics being held in Rio there will be a substantial market to cash in of contractors, businesses, and professionals all setting up shop in Rio that will need furniture and more. We understand that this a few years away, but it is important to note for our long-term goals for the company. The larger furniture stores currently in Brazil are more about...