2.2 Social environment
The social environment is changed so quickly in UK. The first is people’s dining out style. Currently almost people prefer the heath food such as no artificial colours or flavors, low salt, no fry food and so on because people in UK who began to consider of heath of themselves. On the other hand, people began to require the environment of the restaurant when eating inside, so just offer good meal is not enough in currently restaurant industry. Also more and more people began to prefer to take way and require the restaurant delivery the food to their home that is convenient and save the time for some busy people.
2.3 Technological environment
2.4 Ecological Factors
Environmental law receives more attention today than in the past. During the last 20 years there has been a greater public awareness of environmental issues. Within the European Union, environmental legislation is a high priority and the UK has been forced to take it seriously through a number of European Union Directives.
2.6 Political environment
2.7 Industry and market environment
Whitbread has three major industries: restaurant, coffee shop and budget hotel. Firstly, Restaurant industry in the UK means taking on a huge amount of competition. The UK has around 50-70,000 restaurants, including everything from takeaways to luxury restaurants. It is essential to have a great concept, outstanding food, drink, service and ambience and also make the most of every marketing opportunity. Restaurant marketing in the UK is all about people. The most delicious food, exquisite drinks and wonderful service are nothing without a growing stream of happy, paying customers. Everything a customer sees, smells, tastes, hears and thinks about your business affects your profits. According to Whitbread’s restaurant, they offer delicious food, comfortable environment and valuable price. Also they...