Apple.Inc Essay

Contents
Executive Summary 3
Company Profile 3
Mission and vision 4
Corporate structure 4
Marketing Philosophy 4
Relationship and Integrated marketing 4
Internal Marketing 5
Socially responsible marketing 5
Marketing Offer 5
iMac/Macbook/Macbook Pro 5
SWOT Analysis 6
Strengths 6
Weakness 6
Opportunities 7
Threats 7
Target customer segments and Their Needs and Demands 7
Demographic 7
Psychographic/Behavioral 8
Competitors Analysis 8
Dell computers 8
Product 8
Price & Place 8
Promotion 9
Samsung 9
Product & Price 9
Place 9
Promotion 9
Marketing strategies adopted 9
Product 9
Product cycle- 10
Strength 10
Weakness 10
Pricing 10
Pricing Objectives 10
Pricing Approaches 11
Product-Mix pricing Strategies 11
Strengths 11
Weakness 11
Distribution 11
Strengths 12
Weakness 12
Promotions 12
Advertising 12
Public relation & Direct Marketing 12
Sales promotion 12
Strengths 13
Weakness 13
Recommendations and Suggestions 13
Product- 13
Pricing- 13
Place 13
Promotion 13
Conclusion 13
Appendix 14

Executive Summary
Apple.inc has a 30-year history filled with highs and lows, which is what we would expect of such a well known company. Apple has gone a long way from its humble beginnings in the 70s, with the Apple I computer kit to its wide range of products ranging from the Mac Pro to the iPods and iPhone this very day. Thanks to the high professional standards upheld by its mission and vision.

Apple is a strong competitor in its market and has made it a point to stay ahead of its competitors with its professional standards. From the manufacturing to the delivery of their services Apple has always been able to project an image that puts confidence in their customers. When it comes to the development of their product, Apple only offers the best in terms of design and functionality. Apple has also done its part to not only meet the needs and demands of the public but also the society. Apple has contributed to both charities...