3 Key To Mobile Essay

3 Keys to Mobile Customer Retention
There are three types of mobile uses to communicate with people. Voice call, texting and mobile internet. According to CTIA there are 270 million users in USA. Those users equates penetration of 88 percent. Among those users, 98 percent are texting enabled and 12.5 percent are using mobile internet. But today's average mobile user places 204 voice calls and sends 357 text messages per month. From that statistics prompt the question that “What is the right technology to choose for the company’s customer retension strategy – mobile internet or mobile texting” ?
Today’s mobile world, there are three basic which are
  Reach
      Respect
      Pertinence
    With respect to Reach, 98 percent of all mobile phones have two very basic functions which are voice call and text. And any company has strategy for mobile Internet rather than those to basic features and it is addressing only 12.5 percent of users. So the company will loose the major portion of the market. Because customer retention demands to customer needs.
Regarding Respect, today's cellular phone is a person's private lifeline, so it means asking permission first and will not abuse the customer’s permission and will not harm their personal life.
People want to get those information from mobile which is important for them, because it is a personal device. So it is necessary that the information is relevant. Because the average return rate of bulk advertising is less than 1 percent which is very expensive, embarrassing and non-green way to reach customers and revenue rate is also very low. On the other hand hand the company has to inform about their product or service clearly.
The company also has to keep it’s customers happy. Because today’s world 62 percent of customer changing the provider because of poor customer service, poor network or service quality and finally their personal economics. So it is...