Mass Media Essay

Mass Media

Television is a branch of mass media. It appeared much later than newspapers, magazines, radio.
The first TV set was constructed in our country not so long ago un¬der the name KVN-49 because it happened in 1949. My mother used to tell me that the first TV set was brought to her family when she was 15 and her elder brother was 25. Her parents (my grand¬parents) did not want the children "to hurt their eyes and to obstruct their brains". My mum and my uncle persuaded their parents (my grand¬parents) to buy TV set because they were eager to watch Winter Olympic Games.

And there is a good result. They didn't get used to watching TV and they are not the slaves of TV. They watch TV just to relax or to learn some sporting events, to enjoy a good film (without murders). Or they will switch on the Russia or NTV Channel to be informed about the latest Russian, European and World News. It is a usual question in the evening, "Will you show me the television schedule, please?" or "What's on tonight on Russia Channel?" because recent events or fresh informa¬tion are always reported over the television.

There is another frequent question asked for my sister, "Why do you spend so much time in front of the television screen instead of visiting friends and being sociable?" And after that, "It seems to me you did your homework in front of the television screen because your eyes look overstrained" and "You rushed your homework so that you could watch TV". Sometimes she is so attracted by tele¬vision that she does not do her homework till evening. Sometimes she may choose to spend a fine day glued to her set, rather than go outdoors to play.