Marketing Plan Essay

NORTHERN NEW MEXICO COLLEGE RECRUITMENT
MARKETING PLAN 2009-2014
EXECUTIVE SUMMARY
During the next five years, Northern New Mexico College’s marketing efforts will become more clearly defined and will expand as our marketing expertise and programs expand.   We have developed a good marketing foundation that has enabled the College to remove less productive activities and attempt new approaches.   Since 2005, when legislation was enacted which permitting the College to offer four-year degrees, NNMC has experienced an evident surge in current admissions activity. As a result enrollment has increased from 2,008 in 2007 to 2,552 in 2008.
This coming year presents two distinct challenges; a competitive environment for recruitment of new students and the possibility of dealing with significant enrollment growth.   NNMC views the 2009-2010 year as a critical one in which we must continue to enhance our recruitment activities at the College while concentrating our efforts on student retention. Over the next five years we intend to effectively evaluate the yield and cost effectiveness of our marketing, academic, and recruitment strategies. Northern intends to establish itself as premier small colleges in the southwest, where students can get a great general education that will help them understand many aspects of society.
DISCRIPTION
Northern New Mexico College, also referred to as NNMC or Northern, was established in the year 1909. It was initially founded as the Spanish American Normal School in El Rito and provided teacher training to the region’s Spanish speakers. It became Northern New Mexico Community College in 1977. NNMC is New Mexico’s first community college. It now has campuses in El Rito and Espanola. The main campus is in Espanola and spreads across an area of 30 acres.   NNMC’s Mission statement states: Northern New Mexico College provides accessible affordable community–based learning opportunities that meet the educational, employment, enrichment, and...