Disneyland In Hong Kong – Green Challenge (A),（B） Essay

DISNEYLAND IN HONG KONG – GREEN CHALLENGE (A),（B）

Terence Tsai, PhD* Associate Professor Department of Management China Europe International Business School 699 Hongfeng Road Pudong, Shanghai P.R. China Tel: +86 21 28905646 FAX: +86 21 28905650 Email: tterence@ceibs.edu

Shubo Philip Liu, MA Research Assistant China Europe International Business School 699 Hongfeng Road Pudong, Shanghai P.R. China Tel: +86 21 28905342 FAX: +86 21 28905650 Email: lshubo@ceibs.edu

The authors are deeply grateful to the work of Professor Tsai’s former MBA students at the Chinese University of Hong Kong, Vince Chung, Gary Sou, Michelle Tam, Agnes Tse, Steven Tso, who laid the crucial foundation work for this paper. The case study is sponsored by Hong Kong Research Grant Committee’s fund (Project Code: 2070376). *All correspondence should be directed to Professor Terence Tsai. The work described in this study was fully supported by a grant from China Europe International Business School.

DISNEYLAND IN HONG KONG – GREEN CHALLENGE (A)

You’ve probably heard people talk about conservation. Well, conservation isn’t just the business of a few people. It’s a matter that concerns all of us. It’s a science whose principles are written in the oldest code in the world, the laws of nature. The natural resources of our vast continent are not inexhaustible. But if we will use our riches wisely, if we will protect our wildlife and preserve our lakes and streams, these things will last us for generations to come. – Walt Disney, 1950

First announced to the public in 1997, the Disneyland theme park in Hong Kong was viewed as one of the most important government projects undertaken to boost the regional economy after the Asian financial crisis. Disney was initially welcomed by a public impressed with the government’s announcement of the benefits that increased tourism earnings and employment opportunities would bring. However, as time went by, hidden problems emerged. The actual revenue...