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Introduction



This module describes 'what is strategy' and 'what kind of strategic challenges can be faced by the organisation in the next century' by the impact of globalisation. The module of 'Strategic Challenges' consisted of 10 weeks time. During these sessions, I will be able to understand the strategy and its positive implementation and how to plan a strategic plan. The different seminar and presentations helped me in the development of personality. It also gave me direction to explain my ideas to other people. I have learnt a lot during this time. It will also help in my future.



The first part of my module deals about 'what is strategy?'. Strategy basically deals with three basic questions and it applies to get the answer of these questions. The three questions are 'where are we today?', 'where we want to go in future?', and 'how we can go there?'. Strategy basically makes a bridge among these questions. Initially, strategy is related with or derives form the military vocabulary as term or tool. Than I explain the modern view of the strategy. I explain the concept of 'Globalisation' with its demands and complications. I also describe the impact of globalisation on the business.



The last session of this model is about indicating the some 'Strategic Challenges’ with the cope of globalisation impact, which would be faced by the organisations. The first challenge for the any organisation is to find out the complexity of the task and setting the vision of the organisation. Normally, strategy is designed by the top management and implemented by the operational management. In this model, I try to describe the every strategic challenge cope with schools of strategy by 'Mintzberg'. I have also included the different frameworks and diagrams of different authors. I have also included the different theories and concepts of other authors. All the challenges of the 21st...