Supply Chain Analysis- Industrial Level Benchmarking
K u r l –o n
L t d.
Sudhanshu Joshi, PhD School of Management Doon University, Dehradun Dated: 13/02/2012
Supply Chain Performance Measures
SCOR Model- Supply Chain Operation Reference
As per the SCOR Model, Supply Chain Performance measures fall
under the following four broad categories:
SCOR Model Supply Chain Measures
(a). Cost (b). Assets
Customer Facing Reliability Flexibility
Internal Facing Cost Assets
Delivery Performance Order Fulfillment Performance Fill rate Order Fulfillment lead time Perfect Order Fulfillment Supply Chain Response time Production Flexibility Total logistics manangement cost Value-added productivity Warranty Cost Cash-to-Cash Cycle time Inventory days of supply Asset turns
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•Commonly used Supply Chain Performance measures: 1. Working Capital Cash Cycle , 2. Supply Chain Inefficiency Ratio, 3.Working Capital Productivity
Kurlon Limited is the largest manufacturer of
mattresses in India, with sales of Rs. 110 crore. Kurlon roughly had a 65% market share of the branded rubberised coir mattress market, it witnessed rapid growth in sales and market share in the mid-nineties, but from 1996 onwards sales and market share has stagnated and profitability was on the decline. In 1998, Kurlon was worried about the increased competition, from other branded and un-branded mattresses, and the challenges of providing higher variety to the customers. After JV with DuPont- inaddition to 126 configurations of mattresses , another 75 configurations introduced.
To understand the inefficiency of present operations and supply chain at Kurl-on
to handle the load in an increasingly competitive market.
To Understand Production and Distribution Planning practices at Kurlon. To Diagnose Supply Chain...