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Smirnoff advertising and how it may have been influenced by the Surrealist art movement







Introduction



My study will to look at the ways in which Smirnoff Vodka has been advertised. I will investigate the advertising agencies that have been involved with producing the advertising campaigns and the processes, techniques, influences and other elements that have contributed to the creation of the adverts in various media forms. The investigation will focus on the current “Pure Smirnoff” campaign which utilises the illusion of an alternative image of the world when viewed “through the bottle”. Some of the recent television adverts are very fast moving and compelling to watch. They project a very fast moving international, jet setting style of life. They have a certain quality of a surreal ‘James Bond’ style film, with excitement and the fascination of trying to observe the “through the bottle transitions” that happen in an instant and then transition again before the understanding of the previous transition can be assimilated.

I have decided to look at Smirnoff as the basis of my project as I have found the advertising extremely fascinating and feel it is very dynamic and entertaining. I believe Smirnoff’s adverts have been influenced by the Surrealist movement and in particular by the artists Rene Magritte and Salvador Dali. This will be discussed later in my study, where I shall give my views and opinions.







Meaning and Use of Advertising



Advertising in its simplest sense means drawing attention to or notifying somebody of something.

It is possible to advertise by word of mouth without incurring any great expense. But if you want to inform a large number of people about something then you need to advertise in the more familiar sense of the word, by...