GOOGLE CASE STUDY
1. Strategic Leaders of Google
A strategy is an action or plan designed to move an organization toward achieving its vision. A strategy is then implemented in hopes leading a firm to success. Both the strategy and the implementation come from the strategic leaders themselves. Successful leaders set forth a mission that the firm strives to reach. Google’s mission is: to organize the world’s information and make it universally accessible and useful. However, as young innovators and potential managers we know that various strategies must be used to establish a company, keep a company running and also have committed employees who strive to better the company. This is where leadership comes into play.
This course has taught us that strategic leaders take action to create a firm’s success, develop a vision and plan actions to achieve the vision, all while motivating others to carry the actions out. One key characteristic of a strategic leader is building an entrepreneurial culture. An entrepreneurial culture encourages employees to identify and exploit new opportunities. Google is a technology-based company where innovation is always needed therefore this characteristic is important.
Sergey Brin: President of Technology, Larry Page: President of Products and Eric Schmidt: CEO have all played a huge role in the formation and success of Google. In order for Google “ to organize the world’s information and make it universally accessible and useful” (Edelman, 3), these three leaders had to create employee dedication and instill belief, integrity, and ethics within Google.
With the start of Google, Brin and Page established corporate values and managing techniques that are uniquely different, yet highly intriguing to workers. The case study stated that Google’s philosophy was 1. Don’t be evil: which became relevant in company policies and ethical matters. 2. Technology matters: this allowed the creation of the server and the ability to run 1...