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Running head: PROBLEM SOLUTION: HARRISON-KEYES INC.









Problem Solution: Harrison-Keyes Inc.



Problem Solution: Harrison-Keyes Inc.
Harrison-Keyes Inc., a leading publisher of business, scientific and technical information, is experiencing declines in profits as it struggle to compete with low-cost retailers. In order to gain market identity and leadership in publishing Harrison-Keyes started an e-publishing initiative. The vision was good but it strategy was not implemented properly and new problems have started developing. The critical success factors were forgotten during strategy implementation. This paper demonstrates how with proper implementation planning and execution along with the use of best practices can make Harrison-Keyes a leader in publishing business.
Describe the Situation
Issue and Opportunity Identification
Issue and Opportunity Identification
Harrison-Keyes is facing increasing industry consolidation and competition leading to decline in sales, market-share and profit. Harrison-Keyes has taken up an e-publishing initiative without its buyout from all its stakeholders. Strategies which does not have buyout form all important stakeholders are bound to run into turmoil. E-publishing initiative is a good opportunity but has not been handled properly and may cause further damage to the company. One of Harrison-Keys’ best author, Will Harper, Pulitzer Prize winner, is looking to move to another publishing company and this may lead the ways for other authors. Implementation is key factor for success for any strategy. To successfully implement a strategy one needs people with right skills and best practices as guidelines. Harrison-Keyes lacked both. There is also lack of communication and synergy among departments and authors. Stakeholders are not happy with the performance of the company right now.
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