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Assignment 2: “Magic Bullet to Go” Infomercial Analysis

“Magic bullet to go does any job anywhere in 10 seconds or less”
Analysis
“Magic Bullet to Go” infomercial presents a product recognized as the world favorite kitchen appliance that go wherever you want.
This infomercial presents different situations, a party boat in the middle of a lake; a camp in the middle of the woods; a family day on the beach, where people would like to prepare delicious beverages, salsas, desserts or meals but they cant because there is no electricity.
The main characters of the infomercial are Mick and Mimi and their group of friends, camping in the woods and later on enjoying a day on the beach.
The plot develop by Mick and Mimi introducing to their friends the “magic bullet to go”. The whole story is about showing the functions and benifts of the appliance; and the satisfaction and differentiation the owners get by having this appliance by being able to resolve the cooking issues camping represents.
All images of the infomercial introduce different kind of people, men and women of different ages and races, enoying a good moment in diffrente places, the woods, lake and beach, by using the magic bullet to go. The main objective of the infomercial is to make feel the consumers that magic bullet to go will make their life easier and will skip them from unconfotable activities, like chopping garlic and onion, eating ugly food or drinking not delicious beverages.
They use joyful music to involved you with the satisfaction of the characters when they use this product. The testimonials are very important because they keep a prospect's attention on the product benefits and there is a greater chance they'll become a customer.
Influence Techniques

Reciprocity Principle
Humans are often involved in the rule of reciprocity. This rule requires that one person try to repay what another person has...