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Introduction:

The Walt Disney Company has seen the value of intangible assets since the early 1970s. In 1978, the film Star Wars generated $25 million from its box office receipts and a whopping $22 million from the sales of Star Wars logo merchandise. In 1979 the retail value of goods using characters owned by Walt Disney was estimated to be over $ 3 billion. Walt Disney happens to be a few of the luckier companies that have actually converted their intangible assets into dollar profits. Consistently. Recent successes have only increased the company’s income from such royalties, even though the figures are not officially available.

What is the most important thing in a company?

It is people, it is people and it is people.

This is most appropriate now than ever before.

“Heavy lifting is out; brains are in”

Most of the successful companies in the 21st century are transforming themselves from ‘physical asset rich’ to ‘intangible asset rich”. And the truth remains that people determine the success of any technology or knowledge development.

It is the quality of human capital, in terms of creativity, insight, entrepreneurship and innovation that is the source of an organization’s or a country’s, competitive advantage.

Computers: Fast. Accurate. Dumb.

People: Slow. Sloppy. Smart.

Knowledge Management is about recognizing the intellectual assets available in any organization and then finding a way to awaken and apply those assets in the most appropriate way possible.
Welcome to the twenty-first century and the knowledge society. The business landscape is changing rapidly. The competitive environment is no longer linear or predictable. Survival and success depend entirely on the organization’s ability to adjust to the dynamics of the business environment. For this one has to apply knowledge for value-added and...