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Plaisio Computers: A Greek E-Commerce Success Story

Plaisio Computers SA operates within the new economy, specializing in Information Technology market, Office equipment and Telecommunications. Its operation is focused in tailor-made built-to-order computers and retail of a variety of software and hardware products, mobile and conventional phones and office automation and equipment. Plaisio Computers SA possesses a leading position in direct sales in the two out of the three sectors mentioned above, being the Information Technology and Office equipment, while in Telecommunications sector the growth is very significant.

Plaisio Computers SA operates through a unique multi-channel delivery system offering more than 30.000 products (Information Technology systems, Telecoms, Office Automation and Equipment) ready for delivery in a percentage higher than 96%. It is a well-organized sales net that directly covers the needs of the modern consumers, through three major channels:

-Brick and Mortar Channel (Organizations that do business in old-economy style, basically offline)-22 stores and a special department for large enterprises and organizations.
Every day, more than 50.000 visitors, visit Plaisio stores. The previous year more than 3.000.000 consumers chose Plaisio Computers SA to be informed of the latest products in the market and more than 1.500.000 trust the company with their purchases.

-Catalogue Channel (Sales through paper catalogues)
The second distribution channel of the whole sales net is sales through catalogues. This is a major differentiation of the company from its competitors. The company issues analytical catalogues by product category and delivers it through the newspapers network and its stores. With a total of 60 catalogues issued in more than 7.000.000 copies, Plaisio Computers SA promotes all its product categories.

-E-Commerce Channel (www.plaisio.gr ,...