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In Search of Excellence is a book dealing with many different principles of economics and what makes big business' excellent. The first idea that Peters discusses is his chart of the McKinsey 7-S Framework. The graph is very simple but the ideas are fairly complex. In their research, they found that their philosophies were too hard to explain and easily forgettable. They made this Framework to deal with strategy, structure, style, systems, staff (people), skills, and shared values (culture). This has 7 S's (easy to remember) and a graphical representation to visualize. This shows the businessman that the intractable, irrational, intuitive, and informal organization can be managed. For example, anyone assuming that a new manager of a Taco Bell will perform exactly as the old manager did is ridiculous. The organization of workers must adjust and adapt to the new manager's way of business.



Another more main topic of the novel is the Eight Basic Principles. Their research had shown that the excellent companies had been based on the basics. The companies had to try to keep things simple. Sometimes, to a big business, it might seem logical that business should be run more complex the larger it is. From their research, this is usually not true. The first pricnciple is a bias for action. This is basically saying "Stop talking and do something about it." When Taco Bell has a rush of customers and their supplies for making food are low, they (usually) don't say "You know what, I have no more cheese" or "Could someone get me some more cheese?" They take action and get the cheese, make it if necessary, and get the problem solved as quickly as possible.



The second Principle they deal with is to be close to the customer. This means good service and listening to what the customer has to say. If the producer, Taco Bell, is not in touch with what the customer wants to eat, then the business will most likely fail....