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One problem that many corporations ignore is the possibility that

aggressive type people seek reinforcement for their own destructive acts, either

against themselves or other people. Television violence, for instance, and the

widespread public concern accompanying it have led to calls for strict controls

on the depiction of violent programs.

In their decision making, some producers do not take responsibility for the

equally important minority. Instead, they may gear their content toward the

masses, who crave sexually explicit and violent action. Fortunately, this group

has the ability to disseminate violent action rationally, realizing that in

reality, people who commit acts of violence have to compensate for their actions

by taking full responsibility for the harm they cause others.

Not everyone can distinguish fact from fantasy. Not only is it the

irrational people who commit the crimes in our country, but our own children who

may errantly be learning from day one that nothing bad will happen to them if

they shoot their brother in the head with Daddy's pistol.

Studies show that in one week of content analysis of prime-time output on

seven New York City channels, there were 3,421 acts and threats of violence

observed. Children's fictional entertainment programs had three times the

frequency of violent acts or threats recorded in adult programs. (Gunter,

p.13). many of these acts were committed without any compensation for the

action without responsibility, then it must be acceptable behavior. Similarly,

aggressive adults are seeking reinforcement for their own anti-social behavior

from seeing attractive television characters behave in the same way.
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