Marketing Plan Essay

Table of Contents

Executive Summary
General Outline
Previous Sales
Sales & Profits
Proof of Sales & Profits
Unique Features
Who will buy your products/services?
Competitors
Achievements
Sales Analysis
Revenue Breakdown
Sales Trends
Review Sales
The 80:20 Rule
Seasonal Fluctuations
Market Analysis
Market Profile
Market Trends
Gap in the market
Market Segments
Possible Segments
Benefit Analysis
Potential Target Market
Detailed Segmentation
Business Perception
Customer Perception
Centres of Influence
Competitor Analysis
Competitor Analysis
Competitive Strengths and Weaknesses
Competitive Positioning
Product Positioning
Target Market Analysis
Objectives
SWOT Analysis
Mission Statement
Objectives
Marketing Plan (Product/Service)
Sales and Market Objectives
Market Positioning
Marketing Information Systems
Perception by Customers
Product/Service Branding
Packaging
Warranty/Guarantee
Accessories
Upgrades
Product Developments
Marketing Plan (Price/Distribution)
Pricing
Discounts
Payment Terms
Distribution
Appoint Distributors
Sub-distributors
Retailers
Marketing Plan (Promotion)
Customer Promotions
Media Activities
Centres of Influence
Influencer Promotions
Sales Strategy
Communication
Sales Force Checklist
Marketing Tactics
Marketing Resources
Types of Promotions

Executive Summary

General Outline

PROVIDE A GENERAL OUTLINE OF YOUR BUSINESS

In this section include information such as when you established the business, why you established the business and a description of your company's products or services. This information will give others who read your plan an understanding of the nature of your business.

SERVICE SAMPLE TEXT

Capital Consultancy is a Small Business and Management Consultancy.   Capital Consultancy was incorporated in Statesville in 200A.   It operates in Capital city, Statesville.   The principal Consultant, John...