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Throughout history our world has been shaped by technology. With this technology comes the great world of advertising. You know “you’re in good hands with Allstate” when you “have it your way” at Burger King. These slogans are known throughout the United States because of companies’ attempts to convince the consumer that their product or service is the very best for the price. By simply flipping through the channels on a TV, or the pages of a magazine one can see all of the strategies companies use to sell their product.
For every hour of television viewing there are approximately eighteen minutes of ads. These can vary from ads which pull at the heart strings to ads that make the audience laugh to those that try to make an audience contemplate an idea. These advertisements try to “generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign”(Advertising Methods) One of my favorite advertisements is for Pantene Beautiful Lengths, which is an organization that collects hair to make wigs for cancer patients. It depicts a girl about four years old cutting off all her dolls’ hair and putting it in a shoe box. She then gives the shoe box down stairs to her mother who has all the signs of going through chemotherapy. This advertisement tries to connect the audience through a very emotional scene. It is successful because half of the men in the US and one out of three women will be diagnosed with cancer in their lifetime(Disease Specific) meaning that nearly everyone in the United States knows someone who has been diagnosed with cancer closely. It is advertisements such as this that sell a product because they are able to reach out and touch the audience. Grey Global Group Inc. which created this ad was created by Larry Valenstein, at the age of eighteen, in 1917. It was the fourth national advertising agency to go public. Today companies such as Coca-Cola, Campbell’s, and Kraft use Grey Group...