1.1 * Implement Porter’s strategy
* Use customization
* Do electronic Commerce
* Add green IT initiatives
* Go to virtual world
* Implement Porter’s strategy
* Use customization
* Do electronic Commerce
* Add green IT initiatives
* Go to virtual world
* -Become a digital enterprise
* -Do social computing
* It will be competetive weapon
* -Become a digital enterprise
* -Do social computing
* It will be competetive weapon
* infrastructure
* Real time applications
* Integration
* infrastructure
* Real time applications
* Integration
Doing business in the digital economy
* IT strategy for business support
* How to go Green?
* How to implement social networking
* How to develop business models
* IT strategy for business support
* How to go Green?
* How to implement social networking
* How to develop business models
* Install an IT performance management
* Compare performance to industry
* Install an IT performance management
* Compare performance to industry
focus of chapter on environment. business pressures that are impacting org. performance, and IT which can serve as a counter actor to these environmental pressures.
IT -> refers to the collection of computing systems in an org.
IT PERFORMANCE MODEL: (to be elaborated upon later in 1.3, see 4 BPM steps)
Toyota example: scion
using WEB 2.0 marketing, by being present on social networks and virtual worlds (facebook and second life), and other online communities (virtual nightclubs with each level being called after a scion car model) ect. have had tremendous success...
Digital economy:
- economy based on digital technologies and whose members are better informed and ale to communicate because of IT
- convergence of computing and telecomuniation via the internet, results: e-commerce, online tranactions, org changes.
200 mil internet users in USA,...