CLASSICAL MYTHOLOGY ESSAY: The Goddess Aphrodite vs Gillette Venus razor blades In todays society, there is a huge upsurge on the importance placed by Western society on physical beauty, particularly for women. Woman these days go through extremes to appear beautiful by spending ridiculous amounts of money on plastic surgery, purchasing chic make up products, and last but not least, most woman on a daily basis put themselves through the torturous procedure of shaving their legs. In Greek mythology, the Goddess Aphrodite, effortlessly appears to be breathtakingly beautiful. Mythology is everywhere these days, and there are thousands of companies, groups and corporations that embody the Greek deities from ancient mythology, and apply it to their products. One in particular is the Venus razor brand for woman, which was named after the Greek Goddess Aphrodite.
The pageant moms pay hundreds of dollars to have the “best of the best” spray their child down with a can of orange spray paint. As any toddler would, the princesses usually scream and pout and resist all attempts at being hosed down until their mothers promise them a brand new pony after it’s all over. After having their skin damaged beyond repair from the chemicals of a spray tan, they move on to their nails. The whole family joins the beauty queen in receiving her full spa treatment complete with manicure, pedicure and massage. I mean how could we expect a four year old to deal with the stress of a pageant without a full body massage?
The Dove’s adverts communicated the product’s unique selling proposition by focusing on the moisturizing cream that is added in the soap to prevent dry skin. They use a blend of marketing communication tools such as TV, billboards and print media. They message that they used in the advertising campaign in 1957 is: “Dove soap doesn’t dry out your skin because it is one-quarter cleansing cream”. The advertising has attracted many people follow because of its honesty and authenticity. In stead of using fashion models, it used natural looking women to convey the benefits of the product.
Orenstein began with an anecdote expressing her frustration with the princess theme, then talked about different product lines with the princess theme. From there she jumped from criticizing mothers that fell for the princess trend to how Disney’s princess product line started and finally finishes with references to studies about change in different aspects of a girl’s life. Along with their differences in approach, there also was a major difference in effectiveness. Poniewozik’s article was much more structured going from movie to movie explaining its impact on a girl’s life and stuck to one point which came across very effective. Orenstein, on the other hand, jumped from topic to topic without much of a connection and supported her claims with very little evidence, so it failed to be effective in getting her point
This is Avon. The company, that for 125 years, has stood for beauty, innovation, optimism and above all for women.” This is a bad example of a mission statement because it is firstly too long for a mission statement, as a mission statement is meant to short simple and straight to the point whereas this mission statement is wordy, and doesn’t get straight to the point so therefore it is difficult for the employee to remember what the mission statement is. A good example of a mission statement is; Advertising – Advertising is a form of mass media communication which can be used to encourage/persuade/attract an audience to buy a
Some say Madelyn’s grown-up beauty is giving other young girls unhealthy ideas about how they should look and these people sure know what’s good and bad. Should our 10 year olds be exposed to the world in such a way? I think not. Girls under the age of 16 should not be allowed to pose for images or walk on the runway.
In Alter’s article, the girls all state where they buy clothes, what they wear and all have personal shoppers to help them find new trends. Michelle Serros talks in great detail about her rigid nose that ancestors passed on to her that she finds very unattractive. She pinches her nose everyday to hopefully make it look smaller or like her best friend Terri’s perfect nose. Living in California puts more tension on her to fit in and look like everyone else, the true Californian girl. “Today, when I take my graduation pictures, my nose will look just like Terri’s and then I’ll have the best picture in the year-book (Serros 33).” She sees that Terri is popular and has the perfect face and she wants that also to hopefully be popular like she is.
Feminist writes Betty Friedan “No woman gets an orgasm from shining the kitchen floor.” “...women who 'adjust' as housewives, who grow up wanting to be 'just a housewife,' are in as much danger as the millions who walked to their own death in the concentration camps...they ate suffering a slow death of mind and spirit.” “When one begins to think about it, America depends rather heavily on women's passive dependence, their femininity. Femininity, if one still wants to call it that, makes American women a target and a victim of the sexual sell.” “Aging is not 'lost youth' but a new stage of opportunity and strength.” Naomi Woolf “Most urgently, women's identity must be premised upon our "beauty" so that we will remain vulnerable to
Beauty is a gender role pushed extremely hard toward women. To be the right size, and shape and have the “perfect hair” is a pressure most men don’t feel. I blame this completely on gender roles. Most men don’t care about the shade of red lipstick a women is wearing, or notice when she flips her hair a different way, yet it’s what makes a women feel beautiful? In the story a gift of the magi, one whole paragraph is dedicated to the main character- Della’s- worry about if her husband will still find her attractive, even though she cut off and sold her hair to buy him a Christmas gift.
During their teenage years, girls start to question their identity. Modeling teaches young girls to center their identity only on their looks (Machoian). Girls look at magazines and see a beautiful model on the cover wishing that they looked the same. They forget that the model they see on the cover has make-up on, and, most likely the picture was edited using some type of photo shop. Modeling along with social media give girls the impression that they have to fit this idealized image to look thin and be beautiful, dress up nicely, and wear makeup or they will not be happy with themselves.