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“The retail value of the U.S. carbonated soft-drink industry rose 2.7% to $72 billion, reflecting both the price increases on soft drinks and the growth of energy drinks, which are premium-priced. U.S. annual per capita consumption of soft drinks remains the highest in the world, at 789 eight-ounce servings last year, down from 849 eight- ounce servings in 2000.
Coca-Cola and PepsiCo's soft-drink volumes fell 2.7% each, and each company's share of the U.S. carbonated soft-drink market slipped 0.1 percentage point -- to 42.8% for Coke, the U.S.'s largest seller of soft drinks, and 31.1% for second-largest Pepsi. The third-largest soft-drink maker, Cadbury Schweppes PLC, also saw its sales volume drop, but its market share rose 0.1 percentage point to 15%. Volume for Cott Corp., the fourth-largest beverage maker, which produces private-label beverages for Wal-Mart Stores Inc. and other retailers, fell 8.5% and its market share slipped 0.3 percentage point”

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One reason for the decrease sale of carbonated soft drinks is attributed to a switch in consumer attitude towards sodas and sugary juices.
As one way to combat child obesity, consumer groups are urging Coca-Cola and Pepsi to limit soda marketing to children and teens younger than 16. They also call for a ban on sales of sweetened beverages, including sport drinks, on school grounds.
At the same time, people are making a health-conscious decision not to buy soda and sugary juices and rather consume noncarbonated drinks, including bottle water. According to Tom Lauria, vice president of communications for the International Bottled Water Association, in 1990, 2.2 billion total gallons of bottled water were sold worldwide. In 2007, it was 8.8 billion. While this is great news for Pepsi and its Aquafina brand, Pepsi is also under increased pressure to address the issue of waste and litter caused by the used of disposable plastic bottles.
Pepsi...