Free Essays,College Free Essays,Free College Essays at Anti Essays

 
 Comviq commercial : Lover in the closet
 
 http://www.youtube.com/watch?v=xQmzGeStANI
 
This commercial deals with a mobile phone operator, the Scandinavian company Comviq. They here try to promote a new offer : every time somebody calls you, you receive some money (2 pennies per minute). The story is simple : a man comes back from work, and finds his wife in bed. He believes she has a headache, but when a telephone rings, another guy comes out of a closet. He is naked, and he runs to the other side of the bed, in order to respond to his phone. He then comes back to the cupboard, closes the door but keeps talking, even asking the husband no ti speak. The meaning is clear : instead of hiding as every lover does, he prefers ruining his love affair than losing the few pennies the call will provide him.
 
One technical element of the commercial is striking : the camera doesn't move at all, it stays in one corner, so that we see the scene from a distance. Characters don't have face, so we can identify to them. The target audience of the commercial doesn't seem obvious however. It clearly doesn't aim at teenagers, but at more mature people. While mobile phone operator usually target young people, because they always stay stuck to their phone, Comviq here aims at people how have more money : the adults.
Few elements are visible : the bed, the closet, a bedside table. But they didn't need anything more to make the commercial effective. Few objects are here, but they all make sense. But sounds are also important : from the first door noise to the phone ringing, each sound announces an action. Two of them are especially interesting. First, the husband's voice, which we hear before seeing his face, creates a brief mystery. Second, the final closet slam leads to a joke, i.e. the lover begging the husband to close the door so he could speak in peace, which is ironical.
This commercial refers to a classic drama...