Krispy Kreme Doughnuts Essay

INTRODUCTION:

Deluxe Corporation (NYSE: DLX) is one of the two largest check printers in the United States, and provides various personalized products and services to small businesses, financial institutions, and consumers. Some of the services available from Deluxe Corp are design services, website services, print marketing, promotional products, and fraud protection services.
Deluxe and its subsidiary brands including New England Business Services Inc. (NEBS), McBee (formerly Royal McBee) and Checks Unlimited are organized into three business segments:
  * Deluxe Financial Services-serving banks and credit unions
  * Deluxe Small Business Services-serving small businesses
  * Direct Checks-producing and delivering checks directly to consumers
Deluxe is based in Shoreview, Minnesota and has 33 facilities in the U.S. and 3 locations in Canada to conduct its printing and fulfillment, call center, and administrative functions. The company was founded as Deluxe Check Printers in 1915 by W.R. Hotchkiss in Saint Paul, Minnesota. Hotchkiss was the creator of some important, speed-enhancing inventions, which included the Hotchkiss Imprinting Press (patented in 1925), a two-way perforator (perfected in 1925), and the Hotchkiss Lithograph Press (patented in 1928).In 1952, the Deluxe Corporation Foundation was created to contribute to charitable organizations. The company was privately held until 1965, by which time it was a pioneer in the new MICR check printing technology.
By the 1980s, the company was facing reduced demand for its products and increasing competition. In 1988 the company incorporated and changed its name to Deluxe Corporation. In 1994, Deluxe Corporation acquired T/Maker, an early personal computer software company. The software product lines of T/Maker were later sold to Broderbund.
In June 2008, Deluxe Corporation agreed to acquire Hostopia.com Inc, a web hosting company.
On July 30, 2008, Deluxe announced its acquisition of Partner Up  an...