Global Communications is a company on the brink of disaster. There is increased competition in the industry, profits are low and costs are high. In addition to this, the stakeholders share a different set of values and interests which are the breeding ground for potential conflict. To add fuel to the fire, the company has severe communication issues. However, the company would like to change its situation. They want to be at the top of their industry by offering new and innovative products, while cuttings costs and increasing profits. Some of the stakeholders would also like the company to improve communication and foster company loyalty and good long lasting relationships. This paper seeks to identify more clearly the situation that Global Communications is facing right now and offer possible solutions to their unique scenario.
Issue and Opportunity Identification
Global Communications (GC) is facing many issues right now. The company wants to remain a part of the communications industry but due to factors such as economic pressures, increased competition, and a lack of new and innovative services the company is now at an all time low The CEO of the company and other team players have come up with a strategy to “save” the company. But, although the strategy seems to be a good one, it also brings about other issues. With the implementation of the strategy GC can outsource some of its work for cheaper labor and reap the cost savings. Because of this outsourcing, GC can also enter local markets and finally take the company on a global which is something it has always wanted. However, to accomplish this hundreds of employees will have to be laid off, with a possibility of no sign of a future return.
GC has some internal issues as well. The management team does not present a united front on certain issues and although each team player respects the opinion and actions of the other, there still exists an underlying tension and emotional...