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The First advertisement (ad) I selected was the “LG Migo”. The slogan of the LG endorsement states “I love my baby, you and your bundle of joy.” The wording’s target market is directed toward the parents of small children, between the ages of five and nine. ‘Migo’ means to go astray and pertains to the ad because there is a Global Positioning System associated with the phone. The ad’s image depicts the in complexities of the product’s usage, displaying the phone which merely has five buttons. The simplicity of the phone is ideal as the end users are at such a young age. Marketers can include a more situational picture of the LG being utilized between the child and parent.
My comparison advertisement is another LG cell phone called Disney Mobile. The promotion states “Keeping your family connected.” This ad establishes the importance of communication between parents and their children. It also briefly describes the ability to “Locate your family member's phone conveniently from your handset or PC.” This feature called, ChildZone, “Alerts you when a family member enters or exits specified areas, such as school, home or soccer practice.” There is a depiction of mother and son utilizing and relishing in the product. In this circumstance they appear to be conversing with the husband/father. The photograph as well as the propaganda in the LG ad leads the prospective buyer to conclude the services will benefit the entire family. It conveys to the prospective buyer that the promotion is intended for a more mature age bracket, children aged eleven to fifteen. The Disney mobile phone promotes peace of mind for the parents by giving them the assurance and guarantee that they may remain in direct contact with their children.
While both products are designed to benefit children as well as adults, the advertisements endeavor to attract adults by making their services appear almost vital. Both of the ad’s have slight differences, yet they are...