14 Feb. 2012
Persuasive appeals are used in any persuasive writing. Each persuasive appeal is an earnest request for something important, the power or ability to attract the mind or emotions. In arguments authors purposefully do certain things to make us believe what they are saying. Speakers use all the tools to their disposal to interest and/or stimulate our minds or emotions. Ethos, Pathos, Logos and Nomos are all persuasive appeals. Ethos appeals to ethics, Pathos appeals to emotion and Logos appeal to reason. All this appeals put together work even better because they build a stronger statement and therefore might get the audiences full support.
By appealing to credibility writers/speakers can influence an audience to consider him/her to be more believable. This could be any position in which the speaker, an acknowledged expert on the subject knows the topic. For an instance, when a magazine claims that An MIT professor predicts that the robotic era is coming in 2050, the use of big name “MIT” establishes the “strong” credibility. Pathos is the use of emotional appeals to alter the audience’s judgment. This can be done through storytelling, or presenting the topic in a way that evokes strong emotions in the audience. Sometimes can use laughter to touch people’s hearts or employ ridicule and irony to highlight truth. Logos is the use of reasoning, either inductive or deductive, to construct an argument. Logos include appeals to statistics, math, and logic. For instance, when advertisements claim that there product is 37% more effective than the competition, they are making a logical appeal. Inductive uses examples to draw conclusions, deductive reasoning uses generally accepted compositions to derive specific conclusions. Nomos is the appeal of culture emphasizing shared cultural beliefs. It is used to allow the writer to “identify with” readers by emphasizing what they have in common and...