Free Essays,College Free Essays,Free College Essays at Anti Essays

The Executive Summary



The executive summary is arguably the most important section of the business plan. It must be concise, specific, and well-written. It

summarizes the highlights of the completed business plan and provides a brief snapshot of the plan, with sales, spending, and profit

summary figures. The summary emphasizes those factors that will make the business a success. It must contain sound numbers

for market size, trends, company goals, spending, return on investment, capital expenditures, and funding required.



For new businesses or businesses seeking funding, credibility and excitement are key elements of the executive summary. Venture

capitalists receive hundreds of plans each month, and just a few are actually being read from cover to cover. A quick 20-second scan

of the executive summary is the basis for screening which plans to read and which companies to interview for investment. When the

plan is the vehicle used to attract financing or investment, the executive summary should make it clear to the reader who is a

potential source of funds why this is a sound investment.



Business Background



The business background section of your business plan generally consists of two to four sections that present information that is

specific to your business. You may have gathered substantial information about competitors and the industry in general in the

course of considering your business plans. This is not the place for that information. Instead, concentrate solely on those

characteristics of your business that are specific to your particular business.



The business background generally includes the following:



a document describing the business entity and its general...