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Executive Summary
The Czech Republic is a country that has great potential for growth in the international market place. Since the fall of Communism the Czech Republic has experienced extensive growth yet it still is evolving. The Czech Republic is a landlocked country in Central Europe and a member state of the European Union. The country has borders with Poland to the north, Germany to the northwest and west, Austria to the south, and Slovakia to the east. The capital and largest city is Prague, a major tourist destination. The country is composed of two entire historic regions, Bohemia and Moravia, and parts of Silesia.
Following the First World War, the closely related Czechs and Slovaks of the former Austro-Hungarian Empire merged to form Czechoslovakia. After World War II, Czechoslovakia fell within the Soviet sphere of influence. In 1968, an invasion by Warsaw Pact troops ended the efforts of the country's leaders to liberalize Communist party rule and create "socialism with a human face." Anti-Soviet demonstrations the following year ushered in a period of harsh repression. With the collapse of Soviet authority in 1989, Czechoslovakia regained its freedom through a peaceful "Velvet Revolution." On 1 January 1993, the country underwent a "velvet divorce" into its two national components, the Czech Republic and Slovakia. The Czech Republic joined NATO in 1999 and the European Union in 2004.Individual Country MKT Audit Paper – Czech Republic

Introduction


The Czech Republic is a fairly small country slightly smaller that South Carolina with a population around 10.2 million. The Czech Republic consists of a quite varied landscape and population; Bohemia to the west consists of a basin, drained by the Labe and Vltava rivers, surrounded by mostly low mountains such as the Sudetes with its part Krkonoše, where one also finds the highest point in the country, the Sněžka at 1,602 metres (5,256 ft)....