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An Investigation into the Economic Role of College Students on Domestic Tourism in China









Module Title: GDC3 Graduate Diploma Project
Tutor’s name: Paul Murphy
Student Number: 0706327
Student name: Chen Liangyu
Word Count: 3092
Date: April 2008




Contents
Abstract………………………………………………………………….3
Introduction……………………………………………………………..4
Literature review………………………………………………………..6
Methodology……………………………………………………………..8
Findings………………………………………………………………...10
Conclusion and Recommendation…………………………………….13
References………………………………………………………………15
Appendix……………………………………………………………….16












An Investigation into the Economic Role of College Students
On Domestic Tourism in China

Abstract
As a special consumer group in the Chinese tourist market, college students draw attention increasingly due to their huge economic potential. However, this area is seldom researched. In order to explore the attitudes and views of college students to domestic tourism and also to find some limitations and suggestions of Chinese domestic market, this research takes students in Glasgow International College as a sample to identify the role that college students play in domestic tourism. The results show that there is considerable potential in terms of Chinese domestic tourists’ expenditures along with students’ improved economic situation.

















Introduction
Rapid economic growth in the People’s Republic of China has produced a prosperous tourist market. It is estimated that by the year 2020, China will...