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An Analysis of Vodafone’s current strategic position, and how Vodafone will develop these strategies in the future. (3000 words)
Introduction
For this report I have analysed Vodafone’s current strategic position and how they will these strategies in the future. To do this I have looked at Vodafone’s strategies in terms of its marketing, competitors, their core competencies and capabilities, and resources strategies. I have also looked at their internal and external environment using tools such as a SWOT and PESTLE analysis and also Porter’s five forces model. Finally I have made recommendations on how Vodafone will develop these strategies in the future.
Background
Vodafone UK is a mobile network operator headquartered in Newbury, England. It is the largest telecommunications network company in the world by turnover and has a market value of about one hundred billion pounds. Vodafone currently has equity interests in twenty-five countries and Partner Networks in another forty-one countries. It is the second largest mobile telecom group in the world behind China Mobile and has more than ten million customers in the United Kingdom, Germany, India, Italy, Spain, Turkey, Egypt and the United States.
Current strategy
Vodafone’s current business strategy is to “grow through geographic expansion, acquisition of new customers, retention of existing customers, and increasing usage through innovations in technology”. (vodafone.co.uk)
Analysing the general environment
To analyse Vodafone’s current strategic position some important factors influencing Vodafone both internally and externally need to be examined. The following PESTLE analysis looks at the external environment of Vodafone in its current position.
• Political Factors

 Regulations – mobile phone licences are tightly controlled and access to the spectrum is limited. In addition political pressure may be brought about...