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Running head: USA WORLD BANK PROBLEM SOLUTION AND DEFENSE










USA World Bank Problem Solution and Defense
University of Phoenix








USA World Bank is a domestic and international bank with success in worldwide ventures. USA World Bank is continuously developing profitable new products to expand its market share. Members involved in new product initiative are: Brian Allen, President of New product Development. Brian has held this position for 13 years. Each ear, he and his marketing team are expected to develop and launch a product that will have significant impact on earnings. Mary Monroe, vice president of New Product Development has worked under Brian for the past 10 years. She has a good track record. She is very collaborative, and knows how to work corporate politics to her advantage. Her only downfall is she does not always thorough in her assessment of the research from firms she hires. Jim Wilson, Vice President of Marketing Development. Jim has been with USA World Bank for four years and has increased the small business segment by 40 % through successful relationship building with small business organizations and owners. Jim is very focused on building business for the USA World Bank. He works well with the relationship managers, Aaron Anderson, Beth Brown and Charlie Cousins who are the direct link to the customers. Alexis Andrews, Chairman of the Board, has been with USA World Bank for three years and has a long history of launching successful banking products. She is a results focused leader who has little patients for errors. Bea Henson has been a member of the Board of Directors for three months. Bea is a statistics instructor at a local university and she likes to make decisions based on facts. She is not political and will not play like a tem member just to reach a decision. Tom Araya,...