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The fast economic development of China has attracted the attention of the international business community, creating a surge in foreign direct investments and international trade. Negotiating new business and trade agreements as well as establishing business subsidiaries and joint ventures, the number of foreign business people in China is increasing rapidly. The areas of managerial interface between foreign business representatives and Chinese nationals are expanding fast and an emerging academic literature is beginning to examine cross-cultural management issues in China.

China, no doubt is certainly the fastest growing and “exciting” market to be working in right now, and probably one of the most difficult for expatriates to survive in. After many years of being closed off from the world, China has opened up with a vengeance, and is therefore growing too quickly, too soon. It’s experiencing all the problems accompanying a new economic power emerging in an environment where centuries of development are trying to blend in all at once.



The New China

Westerners have been trying to get rich in China for over 150 years. However, few of them have actually been successful enough to penetrate the “market of one billion”. With the “sweeping economic reform in the People’s Republic, and the merging of Hong Kong, Taiwan and China into a financial and manufacturing “powerhouse” called Greater China, an increasing number of firms from the west now reap profits there, including H.J Heinz, McCall’s, Bausch & Lomb, and scores of others.” (www.ptvchina.com)

In fact, it was also possible that the amount of Avon Products projected sales in China at $1.5 billion in 1991, and it hit an annual profit of approximately $1 billion per year. In this case, we see that any businessperson is therefore willing to prepare and persevere on profit in the China Triangle (This...