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Wal-Mart Stores, Inc.:
A New Set of Challenges

Part I
Strategic Direction

Mission: Wal-Mart is an American – based discount retailing store that implements that lower prices will result in higher sales volume, so to continue to provide customers with quality goods at everyday low prices will keep our customers satisfied and coming back.

Objectives:
Short Range:
• To have 90% of the customers leave the store satisfied with their experience at the store.

Long Range:
• To be the world's largest low cost store that carries all types of merchandise for all possible consumers.
• To maintain strong customer loyalty.
• To increase the amount and type of stores internationally, as it is in the United States.

Industry Environment - Porter's five forces of competition

Rivalry of Existing Competitors:
• Wal-Mart has a strong competitive advantage against its competitors Kmart and Target.
• Rivalry in this industry is not as strong for the competitors compared to Wal-Mart.

Barriers to Entry:
• High because it is hard to form a large organization that will be competitive at the same size as Wal-Mart with such low prices.
• This industry has high barriers because it is too expensive for new firms to enter and to be competitive.

Substitutes:
• Medium because it depends on where you live and what type of Wal-Mart stores are closer to you.
• Substitutes would be going to another grocery store, a toy store, a hardware store; basically going to specialty stores instead of going to one store that has everything in one, as a Wal-Mart can.

POWER of Buyers:
• Weak because basically the prices are low from the beginning so there would not be any potential for buyers to...