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Analyse Consumer Behaviour For Specific Markets

Introduction

The Wi-Fi-capable iPod touch is the newest member of the iPod lineup. Some critics are saying it’s an iPhone without the phone, but hard-core techies are saying that view is a bit simplistic, because other features are missing or different. Since many -- though not all -- experts feel that the touch's strengths lie in its media viewing capabilities and Internet connectivity more than its music playback, the iPod touch is covered more fully in the Consumer Search report on portable media players . In February, Apple added a 32 GB version of the iPod touch (*est. $500) to the original 8 GB (*est. $290) and 16 GB (*est. $370) versions. The 32 GB iPod touch has more memory and capacity for songs and videos than any other flash-based MP3 player.

1. Identifying and analysing internal behaviour that influence a consumers decision making process

Consumer purchasing decisions are often affected by factors that are of their control but have direct or indirect impact on how we live and what we consume.

Perception

Perception is how we see ourselves and the world we live in. However, what ends up being stored inside us doesn’t always get there in a direct manner. Often our mental makeup results from information that has been consciously or subconsciously filtered as we experience it, a process we refer to as a perceptual filter. To us this is our reality, though it does not mean it is an accurate reflection on what is real. Perception is the way we filter stimuli (e.g., someone talking to us, reading a newspaper story) and then make sense out of it.

Knowledge

Knowledge is the sum of all information known by a person. It is the facts of the world as he/she knows it and the depth of knowledge is a function of the breadth of worldly experiences and the strength of an individual’s long-term memory....