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Delivering great value to its customers is Ford's passion. All efforts are aimed at exceeding customer expectations in the fields of environment, safety, valuing the community and becoming a global leader. These are some of the best ways to achieve customer satisfaction and loyalty. By maintaining these qualities, as well as providing effective services, finances, and repairs it will affect the overall ownership experience. This directly affects the amount that the consumer will invest in a repeat purchase. It also affects the residual value. (The value of the vehicle when the owner sells it or trades it in.) By insuring these trends, the resale of the vehicle remains high, and an important consideration to the customer before the purchase of a new vehicle. Every single day, we get smarter about how we care for the safety of our customers, and the well being of our environment. And every single day, we take steps to improve. It's a never-ending process, but it is one that we must pursue if we are to earn consumer's trust. (Helen Petrauskas, Vice President, Environmental and Safety Engineering.)
Environment ford plans to lead in breakthrough products that exceed their customer’s needs. Their challenge is to find efficient and effective ways to make cleaner, more environmentally friendly vehicles. All of Ford's 1999-model sport utility vehicles will be labeled as low-emission automobiles. So far, Ford is the leader in alternative fuels, manufacturing more products then any other company. They have completed a P2000 research vehicle, (A light weight, ultra efficient family size sedan) which achieves 63 miles per gallon. They are also certifying all manufacturing plants under the ISO 14001 Act. (The international environment management system standard.