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Marketing

Submitted by lalababy10 on September 16, 2008

Gucci



Marketing Plan - Case study





Presented By:





Presented On: 07/29/08










Table of contents


1. Company Description.

2. Markets

3. Competition

4. Product

5. SWOT analysis

6. Mission Statement

7. Marketing Objectives

8. Controls






















Marketing Plan

Gucci

Company Description

Gucci is a fine clothing store that offers a wide variety of clothing, accessories and shoes.
They have many locations world wide the closest ones being in Miami, Tampa, Orlando and Jacksonville, Florida. They have a great selection to help you achieve that great look you strive for.


Markets

Gucci’s biggest market would be celebrities and people wanting to live life looking there absolute best in the hottest fashion trends.


Competition

Gucci’s biggest competition is “bebe” and “D&G”. These companies also have the cute stylish products that people are looking for. Although they are just as known as Gucci nothing can compare to an authentic Gucci product!


Service

Gucci offers many products for any style. It is a respected name brand and is mimicked and adored by many.


SWOT Analysis

Strengths: Authentic name brand, flaunted by many celebs, offer diverse product styles, carries not only clothing but also shoes and accessories too.

Weaknesses: High prices which lower...

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MLA Citation

"Marketing". Anti Essays. 7 Jan. 2009
<http://www.antiessays.com/free-essays/14713.html>

APA Citation

Marketing. Anti Essays. Retrieved January 7, 2009, from the World Wide Web: http://www.antiessays.com/free-essays/14713.html