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PESTLE Analysis (PEST analysis)

The PESTLE acronym.

Political
Economic
Social
Technological
Legal
Environmental

PESTLE Analysis is a simple technique which can be used in a fairly sophisticated way, particularly when it is combined with Risk Analysis, SWOT Analysis, an Urgency/Importancy Grid and expert knowledge about the organisation and its external factors. PESTLE Analysis is normally used to help organisations identify and understand the external environment in which they operate and how it will operate in the future. I believe that a version of PESTLE Analysis can be used by the individual for personal development planning. Some people will argue that this is a use for which it was never designed and for which it may be inappropriate. My answer to that is to “try it, it does work for PDP”.

The shorter version is a PEST Analysis – missing out Legal and Environmental factors. At the end of this document is an explanation of the use of PESTLE for organisational change.

How PESTLE may be used for PDP

For PDP purposes view yourself as being ‘the organisation’ – an organisation subject to external factors, and internal factors.

1 For each of the 6 PESTLE factors brainstorm and identify 5-10 things which, based on existing knowledge, may change or are likely to change over the short term, medium term and long term.

2 Then assess/evaluate their likely impact/affect/relevance/importance on/to/for you.

• Then narrow these down and rank them for importance/priority – so that each factor has 3 most important or most likely changes.
• Then select/choose the most important or most likely 3 changes from across all factors. You may need expert knowledge for this or need to use risk analysis and/or urgency vs importancy grid.

3 Then identify if a factor and/or its impact will be...