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I was extremely fascinated by the new idea , in particular, the cultural impact that the black culture has had on the material and capital world. The uncovered aspect is more ingrained into society than what I ever thought possible. The symbolic trait's that black culture holds is huge,this is with much thanks to the mass media. What mass media has created, creates consumer buy in. Eventually it transfers into society, making the black culture a multi-billion dollar investment.

“Michael Jordan's impact on the US economy in his last year as a basketball player with Chicago bulls: $10 billion” Fortune magazine. I refer to another quote “One compelling motivation behind certain human behavior is the desire for material goods”.1

Everybody,everywhere,wants to purchase products. Culture and the material world have a large contribution into this world.

“Ideological predispositions and social practices that make up styles and lifestyles are constructed in large measure from symbolic and material resources of the commercial market”2

“The American athletic sport shoe, 'Nike' have became a stunning economic, symbolic and cultural success of worldwide proportions by the 1990's”,3

A huge contributor to this success was, Michael Jordan ,a black American basketball player. This was almost two decades ago and very little has change. I watched an advert last week,they were adverting the sportswear 'Skins', there were black American athletes talking casually about how they are descendants from 'Warriors', which makes them the athletes they are today. The advert concluded with a bright flashy ending with the brand name 'Skins' (it is ironic that brand name is 'Skins') The idea of the material world is very much reliant on culture to sell it's product, symbolically using a black culture.



With the idea of the black culture, it now leads me to talk about the...