Free Essays,College Free Essays,Free College Essays at Anti Essays

- “It is not the strongest of the species that survive nor the most intelligent but the one most responsive to change.” (Charles Darwin) JetBlue Airways Corporation has been a rapidly growing discount airline and biggest success story in the industry by using its strong customer service considerations and low fares to build a solid, growing customer base. Even though JetBlue seems to be successful, the company hit a little bump in the road that caused them to make a change. On February 14, 2007, a storm left many of its planes grounded at its hub at New York’s John F. Kennedy International Airport, with passengers unable to get off the flight for five hours or more. This particular incident caused damage to the JetBlue reputation. This also exposed a management problem. JetBlue Airways needed to do three things to manage its response to the ice storm that disrupted their operations back in February. They needed to defuse the outrage from customers, to show consumers that they had some control over their fates, and to be able to offer some kind of remedy for the chaotic situation.
-There were some external and internal forces that drove them to make changes. One internal force that drove them to make a change was the removal of their founding CEO Davis Neeleman. He was placed in the chairman position and Dave Barger took over as CEO. Once the change was made the new CEO implemented a learning system. By implementing this system, he became more hands on with the employees by being present at all new crewmembers orientations. This change allowed the new staff to recognize who the top manager is and directly ask him questions. This also gave the new crewmembers a chance to be trained by the top manager as well. Another internal force that drove to change is the change in strategy. JetBlue is looking to grow more in medium-and-smaller-size markets that it already serves, such as Austin, Jacksonville, Fort Lauderdale and Pittsburgh, and similar markets...