Proposal Essay

REPORT PROPOSAL                                                                           ON “PUBLIC ATTITUDE TOWARDS THE CLOSE-UP     TOOTHPASTE: WHAT PUBLIC THINKS OF CLOSE-UP IN RELATION TO COMPETING MARKET”

A) Foreword
The purpose for doing this report is to fulfill the course requirement of Business Communication. The reason also includes making an attempt to help those who are willing to prepare a report on related topics.

B) Background
The environment includes both the general and the operating environments. Technology and economics play vital roles in this business. The report will be helpful for Unilever to calculate what public thinks of its product in relation to competing product.

C) Literature Review
Public opinion is very important when it comes to competition in a big market. This report will help the manufacturer to know about the customer opinion on the following product.

D) Problem Statement
The problem statement of this report is "Public attitude towards Close-Up toothpaste".
The report indicates to find out what public think about “Close-Up” among all the available toothpastes in the market. At the same time, the report will identify the positive and negative sides of the “Close-Up” toothpaste and then rank them according to the responses of the respondents of the survey. So, the principal objective of the research is to identify the public opinion about the “Close-Up” toothpaste and then rank the positive and negative aspects of this product.

E) Objectives of the report
1. To gather public opinion on Close-up Toothpaste.
2. To identify necessary steps to improve the quality of the product.  

The research is going to be conducted in order to achieve the information regarding what consumers think about the “Close-Up” toothpaste, according to them what are the positive and negative aspects of the product and what are the impacts of the different advertising campaign on the consumers of “Close-Up”. It will also include...