Strategic Analysis Essay

Rajnish Tiwari Stephan Buse

The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector

Hamburg University Press

The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector

Research Project Mobile Commerce in collaboration with Institute of Technology & Innovation Management Hamburg University of Technology, Germany & Chair of International Management University of Hamburg, Germany

The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector

by

Rajnish Tiwari & Stephan Buse

Hamburg University Press Verlag der Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky

Rajnish Tiwari is Research Fellow at the Institute of Technology and

Innovation Management, Hamburg University of Technology (“Technische Universität Hamburg-Harburg” = TUHH) in Germany. A graduate in Business Administration (Dipl.-Kfm.), Tiwari co-leads the research project “Prospects of Mobile Commerce” at TUHH. The main area of his responsibility in this project is Mobile Banking. He was awarded with the “Market and Customer Orientation 2006” prize of the Vodafone Foundation for Research for his study on the prospects of Mobile Banking.
Dr. Stephan Buse is Assistant Professor at the Institute of Technology and Innovation Management, Hamburg University of Technology (TUHH). Dr. Buse, earlier acting head of the Chair of International Management at University of Hamburg (UHH), founded the research project “Prospects of Mobile Commerce” in 2001 with the intention to conduct in-depth surveys and analysis of consumer behaviour and market developments in various fields of the mobile economy. He continues to lead and guide the project which at present consists of the following mobile commerce applications: Mobile Banking, Mobile Entertainment, Mobile Information Services, Mobile Marketing and Mobile Ticketing.

Executive Summary Mobile Commerce has gained increasing...