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Management Planning and Ethics
When management start to plan their organizations they set in place specific objectives that can be measured, achieved and remain flexible enough to weather the storms of progress. Yet those unexpected occurrences that will cause organizations to change course and adapt to the ever changing global marketplace. The fast-food industry has had to bear its share of many of such changes and the world leader in the industry, McDonalds has not been exempt from such challenges. From ethical and legal issues to questions concerning their social corporate responsibility, McDonalds has managed to weather the storm through it all and remain the leading and most recognized fast-food franchise in the global marketplace. This paper will examine how this fast-food giant through effective management has dealt with such challenges and managed to remain at the forefront of the industry.
The Plan
Whenever management formulates a strategic plan for their organizations they seek to form strategies that will sustain the company over the long haul. The top level managers factor in different scenarios and attempt to envision any factor that would be detrimental to the success of the organization (Bateman & Snell, 2007). Having worked with many fast food chains over a 10 year period through my association with the Communities in Schools organization and the Businesses in Education Committee I have seen firsthand how McDonalds has incorporated community growth as well as corporate profit into their plan. I’m quite sure that when Ray Kroc started this organization back in the early 50’s he had no idea that his original plan would blossom into such a huge corporation. The management at McDonalds wanted to expand their operations at a phenomenal rate whereas the opposition could by no means have a chance to cut into their customer base. According to Principles of Strategic Management (1995), McDonalds incorporated several elements into...