Burt’s Bees Case Study Report Essay

Burt’s Bees Case Study Report

1. Question statement…………………………………………………………..2
2. Burt's Bees Introduction…………………………………………………….2
3. Burt’s Bees sales model…………………………………………………….3
4. Retail sales model or direct selling model? ……………………………4
4.1 The advantages of retail sales model
4.2 The advantages of direct selling model
4.3 The dilemma of selection
5. Introduction of competitors……………………………………………….7
5.1 The Body Shop
5.1.1 Introduction
5.1.2 Products
5.1.3 Introduction of the “Green” Beauty
5.1.4 Customers - Value Conscious Customers
5.2 Bath & Body Works
5.3 Garden Botanika
5.4 Origins

6. How to grow in Retail? How to expand its product reach and close the gap between $6-$8 million and 25 million? ……………………………14
      6.1 Why we need to enter the retail store?
6.2 How to enter the retail? How to increase the revenue?
6.2.1 New Brand/Product
6.2.2 Retail Cost reduction
6.2.2.1 one is the order point and inventory cost
6.2.2.2 another one is the waste of internal cost, such as transportation cost
6.2.3 Direct selling cost reduction
6.2.4 Building up the corporate image and value is vital to the success of firms.
6.2.5 How to conduct and implement branding and marketing Strategies of Burt’s Bees to go and grow into retail market.
7.Our team’s Decision.......................................................................................19
8. Future of Burt’s Bee - Going with the trend of times……………………20
8.1 New Brand and Product Launch
8.2 New Market Extension
8.3 New Media Application

Appendix………………………………..…………………………………………22

1. Question statement
Roxanne Quimby had always planned on selling Bert’s Bees at some point, but she believed that no buyer would consider the company for purchase until it reached at least $25 million in sales. Quimby couldn’t decide what the best route to $25 billion was, though a presence in such a crowded market? If retail wasn’t a good move for the company, where did Burt’s Bee remained a...