Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. It makes a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. The key area Nokia focuses on is through developing, growing, and offering consumer Internet services. They also provide equipment, solutions and services for communications networks through Nokia Siemens Networks. Nokia is increasing its offering of consumer Internet services, in five areas—music, maps, media, messaging and games—and working to deliver those services in an easily accessible manner to consumers . Nokia is a consumer led company. There is a progressive and continuous increase in consumer involvement with technology and communications globally. People want to be truly connected, independent of time and place, in a way that is very personal to them. And, Nokia’s promise is to connect people in new and better ways. Nokia’s strategy is to build trusted consumer relationships.
Nokia corporate responsibility programming reflects an increasing interest (both internally and externally) in the impact our business actions have on communities from societal, environmental, and economic perspectives. Also Nokia’s Corporate Responsibility (CR) agenda is framed around the Nokia Values and is carried out in all aspects of our work to ensure customer satisfaction and respect, and also to assist them in embracing renewal and striving for achievement.
1.1 With reference to an organization you are familiar with, describe two planning principles and two processes used in developing a marketing strategy.
Ans. Planning principles are those principles which an organization considers while developing their marketing strategy. Any...