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Fashion

Submitted by jazzy on June 10, 2008

Baby Phat is an urban fashion line of clothing and other items for women and girls designed by Kimora Lee Simmons. Besides clothing, the brand also includes accessories for phones, jewelry, shoes and clothes. It is the corporate "sibling" of the clothing brand Phat Farm created by Russell Simmons. Baby Phat uses a sleek cat as the brand logo which has been inspired by the Egyptian goddess Bast

There is also a division of Baby Phat called Baby Phat Scrubs. The line sells medical uniforms such as scrubs and lab coats in various prints and designs featuring the Baby Phat cat logo.
The clothing line has come under fire many times for its use of fur and fur trim. While Baby Phat uses animal products such as wool, leather, and rabbit fur in their items, PETA seems to overlook this decision. The reason might be as PETA's press release says; "Simmons has donated more than $20,000 to PETA." Creative director Kimora Lee Simmons has refused to cease using fur in the line.

The Label
Perhaps the only brand that describes itself as "a publicity tool" on its website, Baby Phat was created by Russell and Kimora Lee Simmons in 1999 to further their hip-hop lifestyle empire. The sister line to urban menswear label Phat Farm, Baby Phat embraces the girly "ghetto glam" look with metallic pink miniskirts, furry white go-go boots and slinky leopard print tops. A favorite of club girls and bootylicious celebrities, Baby Phat's line expands every year; what was once a small collection of tees has grown to include cocktail dresses, outerwear, a new shoe collection and a series of clothes actually made for babies and small children. The line's success comes partly from Baby Phat's lavish fashion shows, so packed with rock stars that they resemble an official MTV event. But while Baby Phat is still the main name in urban girly wear, it's facing competition from Damon Dash's Roca Wear label, which recently paired with Patricia Field for their new...

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Fashion. Anti Essays. Retrieved December 4, 2008, from the World Wide Web: http://www.antiessays.com/free-essays/10947.html