100 Yen Sushi House Case Study 4.1

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Unit 2. The Service Economy Nguyen Manh Tuan 2014 nmt – Internal Use AGENDA 1. Roles of Service in an Economy 2. Economy Evolution 3. More on Service Sector 4. Experience Economy 5. Service Definitions 6. Emergence of Service Science 2014 nmt – Internal Use 2-2 Learning Objectives  Describe the central role of services in an economy  Identify and differentiate the 5 stages of economic activity  Identify the features of preindustrial, industrial, and postindustrial societies  Identify the features of the experience economy  Describe service definitions  Note the emergence of service science 2014 nmt – Internal Use 2-3 1. Roles of Services in an Economy  Services are NOT peripheral activities but rather integral parts of economy  Service: crucial force for today’s change toward a global economy  Interdependency between manufacturing and service sectors  Services in support of the distribution of manufactured goods  Integration of downstream services  Exploiting value added services Fitzsimmons et al 2014 2014 nmt – Internal Use 2-4 1.Roles of Services in an Economy (cont’) Fitzsimmons et al 2014 2012 nmt 1-5 1.Roles of Services in an Economy (cont’) Teboul 2006 Teboul 2006 1.Roles of Services in an Economy (cont’) Bryson & Daniels 2008 2014 nmt – Internal Use 2-7 1.Roles of Services in an Economy (cont’) “A good is a thing and a service is an act” (Rathmell 1966) “If a product is purchased, it is a good; but if it is rented or leased, the rentee or lessee acquires a service” 2014 nmt – Internal Use 2-8 1.Roles of Services in an Economy (cont’) Spohrer & Maglio 2008 macro level The economies of the world are becoming one large service 2012 nmt system 1-9 1.Roles of Services in an Economy (cont’) Teboul 2006 macro level 2014 nmt – Internal Use

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